Cyber Monday Starts, How Is the ROI?
So the official Cyber Monday starts and we are seeing the Christmas the CPC traffic surge by almost 30-40%, this is huge! Bidding on terms has also increased as retailers become more aggressive.
Sales are starting to roll in for my other e-commerce business, but because we sell mostly business related goods we get increased consumer traffic in areas where we don’t make much money on. To top that off, this is an area also of high returns.
Most business don’t really ramp up their spending getting close to Christmas, with the exception of those trying to blow their budgets near years end, so the Cyber rush, doesn’t work as well for businesses like us.
So we’ll tighten our key word targets and back off from more generic terms for now. We do like acquiring customers, but not as this price 
Tags: cyber monday