Archive for December 2nd, 2008

YouTube Takes My Advice?

Tuesday, December 2nd, 2008

Not really, but in an earlier post, I mentioned that Youtube.com was allowing sponsored video ads on its network but there was a concern about sexually explicit videos showing up.

Youtube just recently announced they will be cleaning up content to filter out this problem.

http://www.youtube.com/blog?entry=AEX3_7h40mk

This is a good thing as we don’t want our kids happening into the wrong video. Also, these types of videos would be considered spam, which none if us want. There are other ways to search for sexually explicit material, we don’t need it on a family site.

Hopefully the video filter technology does it’s job!

Cyber Monday Starts, How Is the ROI?

Tuesday, December 2nd, 2008

So the official Cyber Monday starts and we are seeing the Christmas the CPC traffic surge by almost 30-40%, this is huge! Bidding on terms has also increased as retailers become more aggressive.

Sales are starting to roll in for my other e-commerce business, but because we sell mostly business related goods we get increased consumer traffic in areas where we don’t make much money on. To top that off, this is an area also of high returns.

Most business don’t really ramp up their spending getting close to Christmas, with the exception of those trying to blow their budgets near years end, so the Cyber rush, doesn’t work as well for businesses like us.

So we’ll tighten our key word targets and back off from more generic terms for now. We do like acquiring customers, but not as this price :-)