Google Allows CPC Video Ads on Youtube
Google , who owns YouTube, just announced that they are allowing people, companies basically anyone to create Sponsored Video Listings based on their standard CPC format.
http://googleblog.blogspot.com/2008/11/promote-your-video-with-youtube.html
In an effort to monetize the site, they have decided to implement this feature, after all, it is what they know. I think it is a smart move and will become a great source of revenue for them.
One of the tricks will be to properly screen the videos, with text advertising on their Google site, this can be done, including an evaluation of the landing page the ads link too. But how do you screen a video? Can inappropriate videos be created and posted?
What about search relevancy? When an advertiser bids for terms, how do they insure that the key word matches what is actually in the video?
Google must have thought this through and have a plan, but I still would be interested to see how this actually works out. If they can’t serve relevant content, then they are going to upset some searchers, especially ones that get tricked into clicking on something they really didn’t want to see.
It will take awhile to smooth out the kinks, but Google never stops innovating, they have deep pockets and can hire the most talented people. I like the way Google is starting to tie their offerings together and anything they do, they do well. Will anyone stop Google?
Jigantus.com hope’s to.