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As someone who advertises heavily using PPC (Pay Per Click Advertising), I would consider myself an expert. I’ve used Google, Yahoo, MSN to name the major ones in my past and present.

If you are not familiar with PPC, it is essentially like this. A whole bunch of advertisers BID for the position of their ads when a key word is searched on a search engine. Meaning the higher you bid, the higher placement you will receive and the more traffic you will get (higher placement attracts more clicks and thus more traffic).

It is highly targeted and seemingly cost efficient, because you don’t pay unless someone clicks on your highly targeted ad.

You can further control how these ads are placed by limiting your bid, daily spend, time of day, geographic territory and what sites it may show up on.

PPC advertising is great because it allows even small businesses to instantly gain traffic on a limited budget. If you aren’t sure how to do this or don’t have time, go to any search engine and type in PPC, you will find a range of services of companies that have popped up to manage PPC.

PPC has become a huge industry, it’s main players are companies like Google (Ad Words), Yahoo (Search Marketing) and MSN (Microsoft Ad Center) and is a major source of revenue.

The World Turns on PPC, but as we know, the world is not perfect. More to come.

Tags: pay per click, ppc, problems

This entry was posted on Thursday, October 2nd, 2008 at 1:07 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.